Smartersign
Smartersign (www.smartersign.com) is a digital signage software solution that helps business owners create beautiful digital signage through their easy to use platform. This software-as-a-service (SAAS) product makes it easy for customers with little design/tech experience to create, edit, schedule, and publish content to their digital signs.
My Role
– Make UI enhancements to increase usability of the product
– Quarterly competitive assessment, feature set research
– Newsletter creation
– User feedback strategy and research
Challenges
– Non-technical customers needed to have an easy to use interface to manage content, templates, and schedule.
– Site visitors had a difficult time understanding the different subscription offerings
Learnings/Success
– Redesigned checkout process to reduce time to purchase
– Redesigned subscription messaging to clarify offering
– Updated interface to address use pain-points to make updating content easier and faster.
Makeover Solutions
Makeover Solutions (www.makeoversolutions.com) created a virtual try-on experience for cosmetics, hairstyles, & accessories. They created an engaging beauty experience for beauty enthusiasts. This technology was created to use across mobile, social, and web.
My Role
– Rearchitect the virtual try-on experience to increase usability (customer strategy, BRD, wireframes, QA, project management)
– Rearchitect DailyMakeover.com to increase usability and page views (BRD, wireframes, QA, project management)
– Build out revenue model options
(Subscription: A/B test different options for best results
Advertising: Find new ways to display ads on the site
Licensing: Promote new features for licensing clients to sell product)
Challenges
– High bounce rate on site
– Licensing clients wanted specific ads and features
– Subscription offering was unclear and confusing
Learnings/Success
– Increase critical metrics: sales conversion, repeat visits, page views, time spent on site
– Created new content products (quizzes, slideshows, pre-roll) to increase ad revenue
– Enhanced the production of products to make the hairstyles, makeup, and accessories look more realistic