In a recent article for Quintessential Barrington, Duchossois Enterprises was recently interviewed about their customer experience strategy. Richard Duchossois said he always ran his business with these 11 Commandments of good business. It’s a reminder for every employee that interacts with customers – from CEO to CSR, that the customer is critical to the success of the business.

1. A customer…is the most important person in any business.
   
2. A customer is not dependent on us…we are dependent on him.
   
3. A customer…is not an interruption of our work – he is the purpose of it.
   
4. A customer…does us a favor when he calls – we are not doing him a favor by serving him.
   
5. A customer…is part of our business – not an outsider.
   
6. A customer…is not a cold statistic – he is a flesh and blood human being with feelings and emotions just like us.
   
7. A customer…is not someone to argue or match wits with.
   
8. A customer…is a person who brings us his wants – it is our job to fill those wants.
   
9. A customer…is deserving of the most courteous and attentive treatment we can give him.
   
10. A customer…is the person that makes it possible to pay your salary whether you are a truck driver, plant employee, office employee, salesperson, or manager.
    
11. A customer…is the life-blood of this and every other business.